Privacy Policy

  1. We protect your privacy


1.1. Swedish Nutra AB (as “Swedish Collagen”, “the website”, “us” or “we”) protects your privacy and is committed to protecting the privacy of our customers and website visitors. Your personal data is processed in accordance with the General Data Protection Regulation ("GDPR") if you are a resident of the European Economic Area ("EEA"). This privacy policy describes how the website collects, uses and manages your personal data when you visit or make a purchase from the website.

1.2. "Personal data" refers to all information that can be attributed to an individual.


  1. Collection of personal data


2.1. Swedish Collagen will from time to time receive and store personal data that you enter on our website, provide to us directly or provide to us in other forms.

2.2. You may provide basic information such as your name, telephone number, address and email address in order for us to send you information, provide updates and process your product or service order. We may collect additional information at other times including, but not limited to, when you provide feedback, when you provide information about your personal or business affairs, change your content or email preference, respond to surveys and/or promotions, provide financial or credit card information or communicate with our customer support.

2.3. In addition, we may also collect other information that you provide when you interact with us.


  1. How we collect personal data


3.1. Swedish Collagen collects personal information in a variety of ways, including when you interact with us electronically or in person, when you visit our website and when we provide our services to you. We may also receive personal data from third parties, in which case we will protect it in a manner consistent with this privacy policy.


  1. Use of personal data


4.1. Swedish Collagen may use personal data collected from you to provide you with information, updates and our services. We may also make you aware of new and additional products, services and opportunities available to you. We may use your personal data to improve our products and services and better understand your needs.

4.2. Swedish Collagen may contact you through a variety of means including, but not limited to, telephone, email, SMS or post.


  1. Disclosure of personal data


5.1. We may disclose personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors to the extent reasonably necessary for the purposes set out in this policy. Personal data is only provided to third parties when it is required for the delivery of our services.

5.2. We may need to disclose personal information to comply with a legal requirement, such as a law, regulation, court order, subpoena, or during a legal proceeding or in response to a request from a law enforcement agency.

5.3. We may also use your personal data to protect the copyright, trademarks, legal rights, property or safety of Swedish Collagen,, customers or third parties.

5.4. The information we collect may from time to time be stored in, handled in or sent between parties located in countries outside Sweden.

5.5. In the event of a change of control of our business or a sale or transfer of business assets, we reserve the right to, to the extent permitted by law, transfer our user databases, along with all personal and non-personal information contained in those databases. This information may be disclosed to a prospective purchaser subject to an agreement to maintain confidentiality. We aim to only disclose information in good faith and where required by any of the above circumstances.

5.6. By providing us with personal data, you consent to the terms of this privacy policy and the types of disclosures covered by this policy. When we disclose personal data to third parties, we will request that the third party adhere to this policy regarding the handling of personal data.


  1. Data storage and deletion of personal data


6.1 Section 6 sets out our data retention policies, which are designed to ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

6.2 Personal data that we process for one or more purposes shall not be saved longer than is necessary for the purpose.

6.3 We will store your data as follows:

(a) [Personal Data and Browsing Habits] will be retained with no minimum or maximum retention time.

6.4 In some cases, it is not possible for us to specify in advance during which periods your personal data will be retained. In such cases, we will determine the storage period based on the following criteria:

(a) the retention period for [category of personal data] will be determined based on [specific criteria].

6.5 Notwithstanding the other provisions of this section, we may retain your personal data where such retention is necessary to comply with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.


  1. Additions and changes


7.1 We may update this policy from time to time by posting a new version on our website.

7.2 It is your responsibility to regularly check our website for changes. Your continued use of the Website following the posting of any changes to these Terms of Use constitutes acceptance of those changes.

7.3 We [may] OR [will] notify you of [changes] OR [material changes] to this policy [via e-mail or via the private messaging system on our website].


  1. Your rights


8.1 In section 8 we have summarized the rights you have under data protection legislation. Some of the rights are complex and not all details have been included in our summaries. Accordingly, you should read the relevant laws and regulatory guidelines for a full explanation of these rights.

8.2 Your main rights under data protection legislation are:

(a) the right of access;
(b) the right to a hearing;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to the processing;
(f) the right to data portability;
(g) the right to complain to a regulatory authority; and
(h) the right to withdraw consent.

8.3 You have the right to confirm whether we process your personal data and access to the personal data, together with certain additional information. The additional information includes details of the purposes of the processing of personal data, the categories of personal data concerned and the recipients of the personal data. Provided that the rights and freedoms of others are not affected, we will provide you with a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable charge.

8.4 You have the right to have incorrect personal data about you corrected and, taking into account the purposes of the processing, to have incomplete personal data about you supplemented.

8.5 In some cases, you have the right to deletion of your personal data without undue delay. These circumstances include: [the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing according to certain rules in the applicable data protection legislation; the processing is for direct marketing purposes; and the personal data has been processed unlawfully]. However, there are exceptions to the right to erasure. The general exceptions include when processing is necessary: ​​[to exercise the right to freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims].

8.6 In some cases, you have the right to restrict the processing of your personal data. These circumstances are: you dispute the accuracy of the personal data; the processing is illegal but you object to erasure; we no longer need the personal data for the purposes of our processing, but you need the personal data for the establishment, exercise or defense of legal claims; and you have objected to the processing pending the verification of that objection. If processing has been restricted on this basis, we may continue to store your personal data. However, we will only process it otherwise: with your consent; for the establishment, exercise or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

8.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary to: carry out a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will stop processing the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing is intended for the establishment, exercise or defense of legal claims.

8.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will stop processing your personal data for this purpose.

8.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary to carry out a task carried out for reasons of public interest.

8.10 To the extent that the legal basis for our processing of your personal data is:

(a) consent; or
(b) that the processing is necessary to fulfill a contract to which you are a party or to take steps at your request before entering into a contract;

and such processing is carried out in automated ways, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply if it would adversely affect the rights and freedoms of others.

8.11 If you believe that our processing of your personal data is in breach of data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You can do so in the EU Member State where you have your usual place of residence, your workplace or the place of the alleged infringement.

8.12 To the extent that the legal basis for our processing of your personal data is consent, you have the right to withdraw that consent at any time. Revocation will not affect the lawfulness of the processing prior to the revocation.

8.13 You may exercise any of your rights in relation to your personal data [by written notice to us] [, in addition to the other methods set out in section 8].


  1. About cookies


9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

9.2 Cookies can be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a browser and will remain valid until its set expiration date, unless it is deleted by the user before the expiration date; a session cookie, on the other hand, will expire at the end of the user session, when the browser is closed.

9.3 Cookies usually do not contain information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and retrieved from cookies.

  1. Cookies that we use

10.1 We use cookies for the following purposes:

(a) [authentication - we use cookies [to identify you when you visit our website and when you navigate our website]];
(b) [status - we use cookies [to help us determine whether you are logged in to our website]];
(c) [personalization - we use cookies [to store information about your preferences and to customize the website for you]];
(d) [security - we use cookies [as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally]];
(e) [advertising - we use cookies [to help us to display advertisements that will be relevant to you][ (cookies used for this purpose are: [identify cookies])]];
(f) [analysis - we use cookies [to help us to analyze the use and performance of our website and services]]; duck
(g) [cookie consent - we use cookies [to store your preferences in relation to the use of cookies more generally]].

  1. Cookies used by our service providers

11.1 Our service providers use cookies and these cookies may be stored on your computer when you visit our website.

11.2 We use Google Analytics to analyze the use of our website. Google Analytics collects information about website usage with the help of cookies. The information collected about our website is used to create reports about the use of our website. Google's privacy policy can be found at:

11.3 We publish Google AdSense advertisements on our website. In order to determine your interests, Google will track your behavior on our website and on other websites on the web using cookies. This behavioral tracking allows Google to tailor the ads you see on other websites to reflect your interests (but we do not publish interest-based ads on our website). You can view, remove or add interest categories associated with your browser by visiting : . You can also opt out of the AdSense partner network cookie using these settings or use the Network Advertising Initiative's multiple cookie opt-out mechanism at: . However, these opt-out mechanisms use cookies themselves, and if you delete cookies from your browser, your opt-out will not be retained. To ensure that an opt-out is maintained for a particular browser, you may consider using the Google browser plugin available at:

11.4 We use Shopify to run our online store. You can read more about how Shopify uses personal data here: .

  1. Manage cookies

12.1 Most browsers allow you to refuse cookies and delete cookies. The methods for doing so vary from browser to browser and from version to version. However, you can get updated information about blocking and deleting cookies via these links:

(a) (Chrome);
(b) (Firefox);
(c) (Opera);
(d) (Internet Explorer);
(e) (Safari); and
(f) (Edge).

12.2 Blocking all cookies will have a negative impact on the usability of many websites.

12.3 If you block cookies, you will not be able to use all functions of our website.


  1. Security of personal data


13.1. Swedish Collagen is committed to ensuring that the information you provide to us is secure. To prevent unauthorized access or disclosure, we have implemented appropriate physical, electronic and administrative procedures to safeguard and secure information and protect it from misuse, disruption, loss and unauthorized access, modification and disclosure.

13.2. Transfer and exchange of information takes place at your own risk. We cannot guarantee the security of any information you transmit to us or receive from us. Although we take steps to protect against unauthorized disclosure of information, we cannot assure you that personal information we collect will not be disclosed in a manner inconsistent with this Privacy Policy.


  1. Privacy Complaints


14.1. If you have any complaints about our privacy practices, please send information about your complaints to Lodgatan 19, 211 24 Malmö, Sweden. We take complaints very seriously and will respond shortly after we receive written notice of your complaint.


  1. Changes to the privacy policy


15.1. Please be aware that we may change this privacy policy in the future. We may change this policy at any time, in our sole discretion, and any changes will be effective immediately after we post the changes on our website or bulletin board. Check back from time to time to read our privacy policy.


  1. Website


16.1. When you visit our website (, we may collect certain information such as browser type, operating system, website visited immediately before arriving at our website, etc. This information is used to collect and analyze how people use our website, so that we can improve our service.


16.2. Cookies; We may occasionally use cookies on our website. Cookies are very small files that a website uses to identify you when you return to the website and to store information about your use of the website. Cookies are not malicious programs that access or damage your computer. Most browsers automatically accept cookies, but you can choose to reject cookies by changing your browser settings. However, this may prevent you from taking full advantage of our website.


16.3. Our website may occasionally use cookies to analyze website traffic and help us provide a better experience for website visitors. In addition, cookies can be used to display relevant advertisements to website visitors through third-party services such as Google Adwords. These advertisements may appear on this website or other websites you visit.


16.4. Third Party Websites; Our website may contain links to other websites that are not owned or controlled by us. These links are for your convenience only. Links to third-party websites do not constitute sponsorship or endorsement or approval of those websites. Please be aware that Swedish Collagen is not responsible for the privacy practices of other such websites. We encourage our users to be aware that when they leave our website, they read the privacy policy of each website that collects personally identifiable information.





Last updated 2023-02-23